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Marcello D’Angelo fala sobre a importancia do CENP e as melhores práticas do mercado.
Desde 1º de janeiro, com base nas novas estimativas populacionais, a Kantar IBOPE Media atualizou a representatividade de um ponto de audiência de televisão, que equivale a 1% do universo […]
Desde 1º de janeiro, com base nas novas estimativas populacionais, a Kantar IBOPE Media atualizou a representatividade de um ponto de audiência de televisão, que equivale a 1% do universo […]
2016 foi um ano de explorarmos nossos esforços e fazer com que a APP continuasse realizando suas atividades mesmo com um orçamento mais enxuto. Mostramos que somos capazes de trazer […]
O Concurso Universitário de Campanhas Publicitárias, o evento ininterrupto mais antigo da APP desde 2013, reúne os melhores TCC’s escolhidos pelas faculdades participantes. Após a avaliação dos trabalhos inscritos, quatro […]
Luiz de Camões (1524-1580).
Em clima de descontração e positividade a APP se reuniu na ultima quinta-feira, dia 08, em sua confraternização anual com a presença de diretores e convidados, na sede da entidade. […]
Compartilhar os conhecimentos adquiridos ao longo de 30 anos de carreira, expondo sobre sua recente experiência em Harvard, as mudanças no comportamento do consumidor e nas formas de produção de […]
Um dos mais destacados segmentos da economia brasileira, a publicidade, foi estruturada na segunda metade do século passado. Uma parte significativa de seu sucesso deve-se a participação da fotografia e […]
APP Brasil – Associação dos Profissionais de Propaganda
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